Facebook Massage Tag Changes and Benefits | Messenger Platform Policy

Massage Tag Changes and Benefits.

Tag	Description	Allowed	Disallowed
CONFIRMED EVENT UPDATE POST PURCHASE UPDATE	Send the user reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress Notify the user of an update on a recent purchase...	Reminder of upcoming classes, appointments, or events that the user has scheduled Confirmation of user's reservation or  attendance to an accepted event or appointment Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes Confirmation of the transaction, such as invoices or receipts Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action	Promotional content, including but not limited to deals, offers, coupons, and discounts Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc) Messages related to past events Prompts to any survey,   the poll, or reviews unrelated to a preceding interaction in Messenger Promotional content, including but not limited to deals, promotions, coupons, and discounts Messages that cross-sell or up-sell products or services Prompts to any survey,   the poll, or reviews unrelated to a preceding interaction in Messenger

Message tags enable sending important and personally relevant 1:1 updates to users outside the
standard messaging window.

Businesses are encouraged to respond within 24 hours to user’s messages and Message tags enable sending important and personally relevant 1:1 updates to users outside the standard messaging window. Businesses may send promotional content using standard messaging and sponsored messages.

Message tags may not be used to send promotional content, including but not limited to deals, offers, coupons, and discounts. Use of tags outside of the approved use cases below may result in restrictions on the Page's ability to send messages. To Know more See the Messenger Platform policy for details.