Facebook Massage Tag Changes and Benefits | Messenger Platform Policy

Massage Tag Changes and Benefits.

Tag

Description
Allowed
Disallowed
CONFIRMED EVENT UPDATE























POST PURCHASE UPDATE
Send the user reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress















Notify the user of an update on a recent purchase...
Reminder of upcoming classes, appointments, or events that the user has scheduled
Confirmation of user's reservation or 

attendance to an accepted event or appointment
Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes






Confirmation of the transaction, such as invoices or receipts
Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed

Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action

Promotional content, including but not limited to deals, offers, coupons, and discounts

Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc)
Messages related to past events
Prompts to any survey,   the poll, or reviews unrelated to a preceding interaction in Messenger



Promotional content, including but not limited to deals, promotions, coupons, and discounts
Messages that cross-sell or up-sell products or services
Prompts to any survey,   the poll, or reviews unrelated to a preceding interaction in Messenger































Message tags enable sending important and personally relevant 1:1 updates to users outside the
standard messaging window.


Businesses are encouraged to respond within 24 hours to user’s messages and Message tags enable sending important and personally relevant 1:1 updates to users outside the standard messaging window. Businesses may send promotional content using standard messaging and sponsored messages.

Message tags may not be used to send promotional content, including but not limited to deals, offers, coupons, and discounts. Use of tags outside of the approved use cases below may result in restrictions on the Page's ability to send messages. To Know more See the Messenger Platform policy for details.

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